Here's the thing: I only buy a "physical" copy of a movie when I like it sooo much that I want the pretty cover of the DVD/Blu Ray/whatever format they invent/ decorating my room. I think the reasons for not buying or renting films are:
1. Once you bought it, you can't do much more with it, besides admiring the cover.
2. I can watch them online, which is easier to do.
3. I can watch them online, which is cheaper to do.
4. I have a small room.
5. I can watch them online.
The big idea...
The movie industry (or any industry that wants to expand their product range) should sell merchandising as a primary product.
Imagine entering to a store where you can find all the pretty stuff of that movie you love. Next is a format (one of many they could make) I would love to buy, a usable movie folder with lots of goodies inside:
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| What other items would you like to be included in the package? |
The advantages
The pros of these products are:
1. The items have many uses, so you could buy more than one. It could be great for people who receive the same DVD on every birthday.
2. They respond to a need of the audience that a physical copy of a movie doesn't fully cover: the need of "feel closer" to the film they love by getting an item that represents it.
3. They expand the range of the audience because it's not attached to a particular technology. You could give a "Casablanca" package to your grandparents, instead of a DVD they don't know how to use.
4. And because of the same reason, they are less likely to become out-dated (sorry DVDs).
5. They could be made using eco-friendly materials.
6. They could have a reasonable price (?).
So, what do you think, yay or nay?
The poll is now closed. Interested in
the results?
